Wednesday, March 22, 2006

Gallup Dumps CNN

Captain's Quarters says

"In a move that shows the decline of a once-dominant media empire, CNN has lost Gallup as a partner as the pollster notes the sharp drop in viewership for the cable news service. In a memo to staff, Gallup's CEO explains that they intend on launching their own "e-broadcasts" and will operate independent of any news network."

This is the line in their press release that made CNN squeal:

"CNN has far fewer viewers than it did in the past and we feel that our brand was getting lost and diluted combined with the CNN brand. We have only about 200 thousand viewers during our CNN segments."

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